Sold Case Study - 50 Pinewood St, Capalaba

You can view the original photos and marketing below…

The result.

Sold for a street record price and for $64,000 higher than the neighbours recent sale.

The stats.

Enquiries: 122
Inspections: 28
Offers: 9
Time on Market: 4 days
Buyer Origin: realestate.com.au
Marketing Strategy: No price strategy
Marketing Used: online portals, social media marketing
Marketing Budget: Approximately $800

The story.

This was the third time the owners and I had worked together, the first was in 2012 when I helped with an investment property and then again in 2016 when they downsized into Pinewood Street. When they reached out this time, it was less about finding the right agent and more about us working together on an action plan.

So what was the plan?

The owners had loved their Pinewood Street property for the past four years however a move down south was now on the horizon. We caught up in October last year to get the ball rolling and settle on their purchase budget. We discussed pricing, marketing strategy and ultimately how we could secure them the best price. Before we could begin, the first step was to find their new property in NSW.

With that property secured we could then get started on the sale of their Pinewood home. Working backwards from the settlement date of their NSW property we decided on an early March launch date. We left enough time for flexibility, but not too long that we would discourage any potential buyers.

With our plan underway, next was the execution!

We had decided on no price marketing and no off-market selling. With private inspections only - open homes in the current climate are unmanageable and don't protect the condition of your home or possessions. It is important that a potential buyer can actually look at a home, imagine themselves living there and take the time to ask any questions, not be ushered in and out quickly. The truth is, off-market selling in this competitive market is simply lazy. No matter how good the database is no agent can guarantee they know every buyer in the market and exactly what they are willing to pay under competition.

The result?

SOLD. We negotiated a long settlement to work perfectly with the owners new home settlement date and allowed them plenty of time to get their move underway with no external pressures.

So what's the point of the story?

Stories like this prove that doing things the right way works. Taking the time to listen to what the owners need and building a plan together that achieves this. No rush, no hard sell. Whether you are upsizing, downsizing or relocating get in touch. I'd love to put together the perfect plan. Call me for a no-obligation chat on 0431 384 289

Would you like to know what your home is worth in this market?

 50 Pinewood St, Capalaba

For Sale



Inspect by appointment.

For Sale

Renovated Kitchen + Side Access to Shed

This 4 bedroom lowset brick property ticks all the boxes for a family home. This home has been well kept, and the two separate living areas plus a Titan shed to the rear mean the whole family can have their space. The double garage could be easily adapted into a work from home area with plenty of room in the driveway still available for offstreet parking.

Features:

- Renovated kitchen with all the extras (waterfall edge benchtops, undermount sink, water filtration system, fridge plumbing, ceramic cooktop)
- Large master with ensuite
- 2 separate living areas with air conditioning
- Side access to 3m x 6m Titan shed
- Large private undercover entertaining area to rear
- 2 x driveways gives flexibility for storage of a boat, trailer or caravan
- Fully fenced rear yard
- Carpet to bedrooms, remainder of home tiled
- Quiet street with minimal through traffic

Key Distances:

- Capalaba Shopping Centres = 2.4km
- Brisbane Airport = 18km
- Brisbane CBD = 19km

Don't hesitate, this is the one you've been waiting for.