Sold Case Study - 16 Cherry Street, Wellington Point

The story.

Meet The Owners
The owners had loved and renovated their family home over many years. Their two young girls had grown up in the home, and it held many special memories for them. But it was time to move on.

The Move
The couple had purchased a rural property interstate, and took 12 months to wrap up employment and schooling in Queensland.

Agent Selection
I first met this family in 2016 as I sold one of their neighbours properties. I had viewed the home at that time, appraising the value renovations had added. Fast forward some years, and I was pitching for the opportunity to sell their valued family home.

The owners interviewed a few agents, with differing offers and approaches. Ultimately I was chosen to represent the sale.  The owners told me that although my strategy was different to the others they had interviewed, they could see the advantages, and so we got to work.

The Timeline
Resignations had been given, the kids were at the end of their final QLD school term, the removalists and the shipping container were booked. We had a tight deadline. Achievable, but with little room for delay …

The Speedbump
We launched quickly and on time. Our marketing attracted 10 groups to our first open home, and a number of private inspections through the week. Within 12 days we had multiple offers and after some negotiation we had an accepted contract.

But then the purchasers finance became shaky. Communication faltered. My instincts told me it was time to explore other options.

The Solution
We didn’t just get a contract, put up a sticker and move on to the next sale. We kept following our strategy and never took our foot off the accelerator. Throughout this process I had identified another buyer and negotiated with them to obtain a ‘backup’ contract. The first contract failed a few days later.

The result.

The second contract we found ended up securing the property. The same price as our original contract, and the same conditions – except we were actually able to get this contract to settle earlier than the first. Due to the properly executed ‘backup’ contract there was no down-time, and due to our preparedness the failure of the first contract ended up being advantageous to the timeline.

The stats.

Inspections: 36
Views: 8,989
Offers: 4
Time on Market: 10 days
Buyer Origin: realestate.com.au - local
Marketing Strategy: Offers Over Strategy
Marketing Used: Videography, online portals, social media marketing
Marketing Budget: Approximately $900

Would you like to know what your home is worth in this market?